Friday 26 May 2017

The Shuberts, Bottled Water and Theatergoing in the 21st Century

     We paid big bucks to see HELLO, DOLLY! last night. The performance was worth every penny but going to a Broadway theatre these days is worse than going to LaGuardia airport, almost as bad as   leaving from Penn Station. What has happened to the theatergoing experience? For the current high price of tickets to a Broadway show, the audience deserves to be treated with more respect.
     Last night was chilly and rainy. Not only were we herded into long lines, but the employees running the lines shouted orders at us as if we were lining up for a prison camp. No "Please" or "Thank you." The lines were slowed down for a "Security Check" that was mostly designed to make sure we weren't bringing our own bottled water or candy into the theater so we would have to buy the ridiculously overpriced water and candy being sold inside. So far as I can see, this is only happening at theatre owned by the Shubert Organization.There is no law against bringing your own water into a theater, folks. Or your own M&Ms. Last night the security guards who were confiscating people's water and food announced that it was going to the homeless. Used bottles of water????? Open packages of candy? Please!!! No one treated audience members--folks who paid up to $399 a ticket--with any courtesy. This suggests bad management and bad training.
     When did this herding of customers into the theatre begin? Maybe it's my aging memory but I don't remember it happening when I was going to Broadway shows as a kid or younger man. Is it because people now tend to get to the theatre before the doors open (why?). I do remember when the ushers were middle-aged women in black with white collars who were like strict elementary school teachers but there was some modicum of courtesy involved. Now it's a mixed bag. The best ushers now are young people who obviously love theatre and want to chat about it. They want you to share a good time. The gang at the Shubert last didn't didn't seem to want to be there. Worse, they didn't seem to want the audience to be there.
     I was always taught that the show begins when the audience arrives at the theatre and doesn't end until the audience leaves. Some Broadway theatre owners have forgotten that. Audiences should remind them!

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